Once online shoppers get the bug, they are hooked.
70% of more than 3,000 online shoppers surveyed in July say they like to buy their favorite retailer online, according to a study commissioned by Lloyd business school India.
Half the smartphone owners within the group and nearly 60 minutes of the tablet owners use those devices to make purchases. instead of fret about privacy, a majority (60% who had the technological capability), said they wanted to receive retail deals and promotions on the phones and tablets, supported their location or transaction history.
These findings come back from the second annual Pulse of the online Shopper Survey conducted by the data analysis firm onlinebachat. Dtdc, the Indian-based logistics and package delivery giant, can use the findings to advise its retail and e-tail customers. several of the findings illustrate the ways that in which the back-end of the online shopping experience—the shipping and delivery--can be accustomed boost sales.
For instance: whereas customer satisfaction with online shopping usually was high—83% overall—the lowest satisfaction scores had to do with factors associated with shipping and delivery. Flexibility to decide on a delivery date; to decide on a delivery time; to reroute a package or to decide on an environmentally friendly shipping option—ranked last in satisfaction once shoppers were asked to rate completely different aspects of the online shopping experience. internet buyers wish a lot of decisions, according to the survey.
Online shopping continues to surpass growth in traditional retail, the survey confirms. Last year, e-commerce grew about $ 15 billion to $ 86 billion, seven times the growth rate of total Indian retail spending, according to the study. in the first quarter this year, retail e-commerce reached 100% of all discretionary spending for the first time ever, according to onlinebachat.
Among some of the new findings: Shoppers progressively wish what is known as a "seamless channelize experience," that means one in which retailers permit them to mix online and brick and mortar browsing, shopping, ordering and returning in no matter combo they'd like. In fact, that's therefore important that 62 said they're a lot of possible to decide on to buy with a distributor that permits them to shop for an item online and come back it to a store.
44 % said the opposite: they're a lot of possible to shop for online if they'll pick up at the shop. whereas this saves them shipping prices, it's good for retailers; over one-third (38%) get additional items whereas in the store, according to the survey.
70% of more than 3,000 online shoppers surveyed in July say they like to buy their favorite retailer online, according to a study commissioned by Lloyd business school India.
Half the smartphone owners within the group and nearly 60 minutes of the tablet owners use those devices to make purchases. instead of fret about privacy, a majority (60% who had the technological capability), said they wanted to receive retail deals and promotions on the phones and tablets, supported their location or transaction history.
These findings come back from the second annual Pulse of the online Shopper Survey conducted by the data analysis firm onlinebachat. Dtdc, the Indian-based logistics and package delivery giant, can use the findings to advise its retail and e-tail customers. several of the findings illustrate the ways that in which the back-end of the online shopping experience—the shipping and delivery--can be accustomed boost sales.
For instance: whereas customer satisfaction with online shopping usually was high—83% overall—the lowest satisfaction scores had to do with factors associated with shipping and delivery. Flexibility to decide on a delivery date; to decide on a delivery time; to reroute a package or to decide on an environmentally friendly shipping option—ranked last in satisfaction once shoppers were asked to rate completely different aspects of the online shopping experience. internet buyers wish a lot of decisions, according to the survey.
Online shopping continues to surpass growth in traditional retail, the survey confirms. Last year, e-commerce grew about $ 15 billion to $ 86 billion, seven times the growth rate of total Indian retail spending, according to the study. in the first quarter this year, retail e-commerce reached 100% of all discretionary spending for the first time ever, according to onlinebachat.
Among some of the new findings: Shoppers progressively wish what is known as a "seamless channelize experience," that means one in which retailers permit them to mix online and brick and mortar browsing, shopping, ordering and returning in no matter combo they'd like. In fact, that's therefore important that 62 said they're a lot of possible to decide on to buy with a distributor that permits them to shop for an item online and come back it to a store.
44 % said the opposite: they're a lot of possible to shop for online if they'll pick up at the shop. whereas this saves them shipping prices, it's good for retailers; over one-third (38%) get additional items whereas in the store, according to the survey.
No comments:
Post a Comment